We rethink how travel should work

A journey that adapts to the passenger

One of the biggest questions facing the industry is: How can passenger journeys be improved today while creating opportunities for the future.

The answer lies in better integration of touchpoints. Imagine a travel experience where interactions flow smoothly, from booking to boarding, in-flight, and through to the final destination.

Handling disruptions

Disruptions are an inevitable part of travel, disappointing, but how they’re managed makes all the difference. Rebooking systems can quickly get passengers onto the next available flight, reducing delays and frustration. Smart baggage tracking ensures luggage is rerouted efficiently, so passengers are reunited with their belongings even when plans change.

Dynamic load factor adjustments also play a key role, allowing airlines to optimise seat availability during disruptions. By addressing these areas with advanced technology, disruptions become easier to handle for both passengers and staff, keeping operations on track.

Speeding up the airport journey

Research into passenger flow highlights the importance of speed at key checkpoints. The integration of biometric data is paving the way for ultra-fast journeys, cutting down on queues without compromising privacy. Passengers can move through the airport efficiently, from check-in to boarding, while still maintaining a secure environment.

Expanding retail and service touchpoints

Another area with growing potential is retail and ancillary services. Flexible, self-service options allow passengers to interact with services on their terms. From pre-ordering meals to engaging with in-terminal shopping, passengers have more opportunities to personalise their journeys, while airports and airlines generate additional revenue.

Blaine Powell, Chief Sales Officer at Ink Innovation:
"Today, airports and airlines can generate new revenue sources using a flexible, cohesive retailing platform."

Stronger relationships with passengers

The future of travel lies in building persistent relationships with passengers. Understanding their preferences and anticipating their needs makes journeys smoother and strengthens long-term loyalty. By connecting interactions across every phase of travel, airlines and airports are better positioned to adapt to changing demands while ensuring smoother travel experiences.

Ink’s Connected Journey™ vision 

We reimagine travel not just as a series of isolated steps but as an integrated experience that works for everyone. By offering passengers more control and flexibility, disruptions can be reduced today while laying the groundwork for smarter travel.