Digital Marketing Specialist

As a Digital Marketing Specialist at Ink, you'll join a small marketing team of passionate perfectionists committed to creating the top brand in the travel industry. We provide a supportive, fast-paced work environment and the chance to upgrade your skills every day.

About Ink

Ink is an innovative IT company based in sunny Elche, Spain. The company's diverse product portfolio delivers Passenger Service technology for the travel industry across three channels - Desktop, Mobile and Self Service - from our Cloud Platform.

We provide mission-critical products and services to several international aviation clients and our systems have handled over 50 million passengers for over 100 airlines in airports all over the world.

Our team thrives on the adrenaline of competing against billion-dollar companies using our ingenuity and relying on our desire to out-innovate them.

Join us on that journey.

Job Responsibilities

• Create, maintain, and update a monthly editorial calendar
• Craft relevant content for our social media channels (LinkedIn, Facebook, and YouTube) to grow Ink’s social presence
• Create social media campaigns from ideation to planning and execution
• Conduct research on audience preferences
• Work with creative teams to create visually appealing graphics for social media posts
• Use analytical tools to monitor and evaluate Ink’s online presence and campaign performance
• Prepare monthly reports on our digital marketing efforts
• Distribute emails and build landing pages using automation software
• Keep our company profiles updated
• Distribute news content through additional channels, such as PR software.

Skills, experience and requirements

• 2+ years of experience in a similar position, preferably in a B2B company
• A bachelor's degree in marketing, communications or a related field
• Fluency in spoken and written English
• Ability to work with digital tools and software such as Google Analytics, Google Ads, MailChimp, LinkedIn Ads, Semrush, Hubspot or alternative ones
• Knowledge of SEO and the algorithms that drive social media engagement
• Experience in creating social media campaigns that resonate with a B2B audience, especially on LinkedIn
• Attention to details
• A collaborative spirit

Nice to have

• Knowledge of the travel or aviation industry
• Experience with HubSpot
• Experience working with technology / SAAS companies

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